Every agency is unique in its own way.EXPERIENCE, EFFICIENCY AND PASSION for everything DIGITAL set us apart from the rest.WE ARE “DIGITAL BEINGS” who LOVE CHALLENGES and, working as a team, WE CREATE A CONNECTION between brands and consumers.


Srdjan Saper

Srđan Šaper founded the McCann Beograd advertising agency in 1997. Today, it is part of the leading communications system I&F McCann Grupa which successfully operates in 12 countries in southern and northern Europe (Serbia, Macedonia, Montenegro, Bosnia and Herzegovina, Albania, Bulgaria, Slovenia, Croatia, Norway, Sweden, Finland and Denmark) and is one of the most important affiliate partners of McCann Worldgroup and IPG.

Srđan Šaper: art career

Before entering the world of marketing, Srđan Šaper was involved in music, film and directing TV spots. He is known as one of the founders and members of the band VIS Idoli, which kick-started New Wave in the former Yugoslavia, as well as for his role in the cult film “Davitelj protiv davitelja” (‘Strangler vs. Strangler’).

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Eight years of experience in running local and global campaigns via the digital world with the help of an expert team made up of exceptional individuals who are ready to create synergy between quality, reliability and innovation through team work.


DRIVE is part of I&F McCANN GRUPA, which has been the partner of IPG and McCann Worldgroup since 1997. We operate in 12 countries in southern and northern Europe. We are changing the image of DIGITAL in these regions by creating effective and creative business solutions.


Only people who LOVE & LIVE DIGITAL work @DRIVE. Where others see a problem, we think up a SOLUTION